Biju Park is a contemporary artist based in South Korea who focuses on the theme of "drugs" in her work. She explores the phenomenon of modern individuals relying on convenient medications instead of healing and rest, highlighting how this trend has become deeply embedded in contemporary life.

Biju Park's signature character, Pilly, reveals the issues of human desire and dependency through his specially crafted pills. In Pilly's world, Purple Pop City, people harbor various desires, and Pilly only offers his pills to those with intense cravings. These pills quickly fulfill desires but ultimately transform individuals into monsters known as Pink men.

The story of Purple Pop City is depicted with vibrant colors and whimsical images, yet it conceals the pain and suffering caused by human desires. Through the characters of Pilly and the Pink men, Biju Park portrays modern individuals who, in their pursuit of success, overlook significant aspects of life.

Biju Park's work prompts us to reevaluate our lives and discover the things we overlook in contemporary society.